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Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018

Videos

Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018